We are an agency whose goal is to collaborate ad honorem with an Essential National Brand of Costa Rica every year.
This will be our first year and that is why we invite you to apply your brand so that we can work together on the image of your products or product lines, following a development methodology from the buyer's perspective.
We have a lot of experience developing projects in several Latin American countries for the mass consumption sector in channels such as hypermarkets, supermarkets, mini-supermarkets, hardware stores, pharmacies, appliance stores, among others.
What is the project about?
Our plan is to catapult an outstanding national brand, under the recognized seal 'Esencial Costa Rica', to new successes. With our HWP Shopper Marketing team, we have set out to achieve our client's marketing and brand strengthening objectives.
We will develop the project between February and March 2024.
This is not just a project, it is a mission. We want to demonstrate that by joining forces with other SMEs, we can do spectacular things. Not only will we measure our success in meeting our client's speciļ¬c goals, but also in how this project enhances our commitment to growth and collaboration in the SME community.
We are here to make a difference, bringing our experience and passion to the point-of-sale fight and demonstrating what can be achieved when we work side by side.
What will the selected brand receive?
1- A study of the category and the product in three different points of sale, where we will use several research methodologies, including the use of eye trackers in 30 shoppers intenders of the chosen product.
2- A communication strategy at the point of sale.
3- The final designs of the product packaging and all the POP material necessary to drive sales.
Please feel free to register your brand with a short form.
Minimum requirements to participate:
1. Your company must be legally registered in Costa Rica.
2. You need to have the Esencial Costa Rica license up to date and at least one product with the Country Brand seal on its packaging.
3. At least one line of your products must be present in the main points of sale in the country, and this includes being in two of the major chains of the modern channel.
4. Your product must already be on the market or about to be launched, but it must be part of a consolidated product line that we can use as a starting point for our market research.
5. You must agree with us recording the whole process to build a success story that will inspire others.
6. It is vital that you provide us with the information we need to move the project forward at a good pace as it should. In addition, an NDA must be signed.
7. And last but not least: have someone available to work hand in hand with our team.
Evaluation of participating brands:
Our management team will evaluate the participating brands as follows:
Product presence in social networks.
(5 points for each social network)
Total number of followers in all social networks.
(2 pts per thousand followers)
Product presence on website.
(5 pts)
Number of points of sale belonging to the modern channel in Costa Rica where the product is sold.
(5 pts for each chain)
Years of experience of the company in the mass consumer market.
(1 pt for each year in the market)
More information at retail@hwp.cr | All Rights Reserved HWP COSTA RICA