For 40 years, Halsband Worldwide Partners, better known by the acronym HWP, has served, with its experience in the field of advertising and communication, companies and institutions of various sectors and sizes, both national and multinational, with its trajectory and capacity of its professionals and collaborators.
Having as a premise to always think about the benefit of its clients' business, has allowed it to adapt with great flexibility to all those who entrust it to guide their marketing strategies without limits as to the coverage of services, as imposed by the new way of doing business communication.
An example of this is that it has already inspired value to many national and international brands of different kinds, such as mass consumption products, selective consumption, service, institutional, retail, among others. Also in areas such as health (pharmaceuticals), financial institutions, education, construction, housing, cleaning, bookstore, food, automotive industry, which makes it an advertising and communication agency with a lot of accumulated knowledge about the market and its behavior.
One of HWP's strengths is its strategic orientation, which allows it to adapt to the needs of each client's specific culture and consumer in a rapidly changing market.
Halsband Worldwide Partners is the brainchild of an advertising creative who in 1982 decided to learn to fly as an entrepreneur without knowing where he would end up.
Gustavo Halsband began as a small creative boutique providing freelance services and little by little, through his work and sincere support from clients, media, collaborators, friends and siblings, he became one of the main advertising and communication agencies in Costa Rica and Central America. After years of hard and fruitful independent and creative work to obtain a place in the market, it decided to spread its wings to the world.
In 1996, it was selected as a regional partner by Worldwide Partners Inc, the world's largest network of independent agencies with offices on five continents.
This gives you a global overview for the benefit of local and international clients, which increases the value and knowledge given to your services. It also allows you to keep abreast of trends that will eventually become established in our markets. For example, the recent rethinking of the role that advertising has played in the commercial history of the world.
During different moments of its trajectory, HWP had the honor of exporting campaigns of its creation to Latin America and other continents. This was the reason to achieve the success of being the only advertising agency certified for the use as representative of the country brand "Esencial Costa Rica" abroad.
Text author: Gustavo Halsband, founder of HWP.