HWP closed the second half of this year with three different international awards recognizing its creative capacity, strategic approach, and transparency as a provider of advertising and communication services.
Last July, HWP won 3M Latin America'sregional "Revolution on the Road"contest, a competition that brought together agencies from across the continent to design the most innovative and appealing truck graphics for their audiences. Together with its client Café 1820, the agency transformed a distribution truck into a giant block of ice, bringing the concept of the Frozen Instant Cappuccino product to life visually.
The proposal combined branding, storytelling, and an immersive 3D effect, which increased the product's visibility and impact at the point of sale by 60%, according to the agency.
"This recognition reminds us that the best creativity comes from teamwork, strategic alliances, and flawless execution," said Federico Halsband, general manager of HWP.
In October, this same creative piece received another award in the Design category at the International Independent Advertising Festival (FEPI) in Argentina, reinforcing the visual and strategic impact of the concept, which was evaluated by an international jury made up of renowned advertising professionals.
Later in November, COR, a technology company specializing in operational management, efficiency, and profitability for creative agencies, recognized HWP as a Transparent Company, thanks to its adoption of digital tools for decision-making, time measurement, and efficient project management.
"This category reflects how the strategic use of data can strengthen relationships and communications with our customers, align objectives, and enhance team performance," added Halsband.
Finally, in December, HWP was selected among Costa Rican SMEs to receive the Technological Boost to continue its productive transformation, innovation, and competitiveness, thanks to the non-reimbursable fund initiative of the Development Banking System, led by the Foreign Trade Promoter.
The agency will use these resources to invest in the development of a content creation platform with Artificial Intelligence tools, designed to boost SMEs outside Costa Rica.
"These awards represent our mission: to create value for our clients in the short and long term through great ideas and impactful services. The awards always come from the clients who give us the opportunity to serve them. They also reflect the creative spirit of our team, which is always focused on transcending and thinking outside the box," said Gustavo Halsband, president and founder of HWP.
These awards consolidate the agency's more than 43-year history in Costa Rica and Latin America, committed to constantly evolving communication strategies and promoting the creative talent of all members of its company.