Without the need for daily stories and content, influencers have become a key figure of credibility and news relevance within this social network.
Influencers are so varied. Not only do they exist in the world of fashion, music and entertainment, there are also content creators who are dedicated to addressing issues of economics, health, politics and business.
In the LinkedIn social network, there are influencers who focus on sharing the reputation of their companies through a positive tone, with a simple content format and in a current manner, i.e. they do not let days go by to share the happiness of being part of that brand.
LinkedIn is a platform where every company should be, but not with the objective of getting likes or followers, but with the goal of having a brand reputation that allows you to create alliances, get contacts, find talent and generate corporate growth. And this is achieved with the support of its influencers, i.e. its own collaborators.
Thanks to LinkedIn influencers, it is possible to generate trust in the community by making visible the achievements, culture, work and talent of the company through the profiles of its collaborators, who by being positioned as experts on a topic, can be taken as a voice of authority (regardless of the rank they occupy).
Even the strategy of having influencers on LinkedIn guarantees much more engagement than the activation of a campaign (which, by the way, are quite expensive on this network).
Would you be interested in implementing this strategy with your company's LinkedIn? At no cost or obligation, HWP offers a diagnosis of your
business and advice on how to enhance it. For more information please contact us at info@hwp.cr